Good to Great is a great book for anyone in business. I was amazed at some of the less obvious lessons learned from the years of research as well as the simple truths that seemed obvious after they were revealed.I am a small business owner with a professional degree but with no formal business education. It was good to read "research" that was not all stuffy and dry. A particularly strong point for me was the argument for why I should strive to be great and not just "good" or even "mediocre". I am planning on reading Jim Collins' other book, Built to Last.